CEO Spotlight: Mac Ma, Pilot TV, Taipei
Gail Chiasson, North American Editor
This month we welcome Mac Ma, CEO, Pilot TV Media, Taipei, Taiwan.
- Please tell us about yourself. What is your work background and how did you get into the digital out-of-home business? How long have you been CEO?
In college, I majored in Banking and Insurance. But, I love advertising and creativity, so, I have been in advertising business for over 23 years. I started my own advertising agency around 20 years ago. I am now CEO of both Pilot TV and Elite Ad (my own advertising agency). I am also a consultant on marketing to three companies of ChiMei Group. We started looking into LCD-TV and the Internet’s effect on marketing and advertising back in 2002.
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