[東森新聞] 眼球能投票 測試影片吸睛功力

眼球能投票 測試影片吸睛功力

2012年3月1日- 東森新聞 

開門開鎖掃描眼球辨識身分，這樣的高科技現在還可以用在投票上！東森新聞和媒體公司合作，未來將在速食店和便利商店播放東森新聞，利用電視上的監視裝置就能鎖定眼球，然後自動判斷收視人次、時間，還能測出性別和年齡，靠這套設備紀錄，就能準確知道哪條新聞最吸睛。

CEO Spotlight: Mac Ma, Pilot TV, Taipei

Gail Chiasson, North American Editor

This month we welcome Mac Ma, CEO, Pilot TV Media, Taipei, Taiwan.

1. Please tell us about yourself. What is your work background and how did you get into the digital out-of-home business? How long have you been CEO?
   In college, I majored in Banking and Insurance. But, I love advertising and creativity, so, I have been in advertising business for over 23 years. I started my own advertising agency around 20 years ago. I am now CEO of both Pilot TV and Elite Ad (my own advertising agency). I am also a consultant on marketing to three companies of ChiMei Group. We started looking into LCD-TV and the Internet’s effect on marketing and advertising back in 2002.
   
   繼續閱讀下去...